was a campaign slogan, commonly used on posters and bumper stickers the campaign to elect Richard Nixon as president in 1968. Is there any evidence that pins sporting the slogan "They Can't Lick our Dick" were in use for the 1972 presidential election, or have they been produced after the fact? , "The Union now and forever" Stephen A. Douglas, "Union, liberty, peace" Abraham Lincoln, "For Union and Constitution" Abraham Lincoln (Also "The Union and the Constitution"), "An honorable, permanent and happy peace." [38] Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. "We are the ones we've been waiting for." The Country's Risin', for Henry Clay and Frelinghuysen!" Nixon. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. [49] After that victory, Nixon campaigned in Nebraska where he criticized the three leading Democratic candidates as "three peas in a pod, prisoners of the policies of the past. [37], As the Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator Eugene McCarthy of Minnesota as a protest against President Johnson. And Nixon's decision to bomb North Vietnam and mine Haiphong Harbor to stop a Communist offensive proved highly popular. Fan Feed Richard Nixon. Four years later Bush successfully campaigned for a second term. [9], On January 7, 1967, Nixon held a secret meeting with his closest advisers to discuss a potential campaign, brainstorming strategies to obtain sufficient delegates to win the Republican nomination. [6] This defeat was widely believed to be the end of his career;[7] in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is my last press conference. [92] Nixon addressed the American Conservative Union on October 9, and argued that George Wallace's American Independent Party candidacy could split the anti-Administration vote, and help the Democrats. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. In 1960, he narrowly lost to John F. Kennedy--and it appeared his political career was over. Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. In the general election, Nixon emphasized "law and order", positioning himself as the champion of what he called the "silent majority". [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? [94] It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". - President-Elect Richard Nixon[109], Nixon and Agnew took office as president and vice president during their inauguration on January 20, 1969. Fair or not, the campaign turned on the bitter legacy of Richard Nixon. "Kennedy, Kennedy, Kennedy" Catchy jingle extolling Kennedy's virtues. [90], In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in Paris, was shrewd and exploited his campaigning advantage, but was "deceptive". And he is the man who, after the greatest campaign in history, will be Mr. PresidentBarry Goldwater." [75] He hired Roger Ailes, whom he had first encountered during an appearance on The Mike Douglas Show, to produce one hour television programs to advertise the campaign in strategic regions. "The Republicans' orderly, well run convention was a sharp contrast to their opponents' tumultuous gathering in Chicago. They advised him to soften his stance on the war, and encouraged him to shift his focus from foreign affairs to domestic policy to avoid the divisive war issue. 1928 U.S. presidential campaign slogan of, "A chicken in every pot and a car in every garage" Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of, "All for 'Al' and 'Al' for All." Researcher [111][112], While overseeing an initial escalation of American involvement in the Vietnam War, he subsequently ended U.S. involvement in 1973, and eliminated the draft. And a new policy for peace abroad, a new policy for peace and progress and justice at home. 2008 U.S. presidential campaign slogan of Barack Obama during the general election. List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! used by, "MATH - Make America Think Harder" used by, "Building Opportunity Together" used by, "Promises Made, Promises Kept" used by Trump's campaign, "Buy American, Hire American" used by Trump's campaign, "Make Our Farmers Great Again" used by Trump's campaign, "Build the Wall and Crime Will Fall" used by Trump's campaign, "Jobs, Not Mobs" used by Trump's campaign, "Leadership America Deserves" used by. Following the election, the slogan "Bring Us Together", referencing a poster held by a 13-year-old girl at a rally during his campaign, was used as a basis for the theme of his inauguration, although it would later be seized by Democrats to attack later Nixon policies. [74], As the general election season began, Nixon focused his efforts on the "big seven" states: California, Illinois, Michigan, New York, Ohio, Pennsylvania, and Texas. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. For a Better America." By clicking Sign up, you agree to receive marketing emails from Insider [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. [98] By October's end, Nixon began to lose his edge over Humphrey; Gallup showing he led 44% to 36%, down five points from a few weeks earlier, a decline observers attributed to Nixon's refusal of a debate with Humphrey. Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". At the convention, Richard Nixon won the nomination for president on the first ballot with 692 delegates. "Yes we can!" [44] During a question and answer session with the American Society of Newspaper Editors, Nixon spoke out of turn, receiving numerous interruptions of applause. The position was soon temporarily filled by former Governor Henry Bellmon of Oklahoma. Rockefeller described Nixon as a man "of the old politics" who has "great natural capacity not to do the right thing, especially under pressure. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. 1) He believes in creating even greater opportunities for the individual in a free enterprise system. "Rum, Romanism and Rebellion" Republican attack because of supposed Democratic support for consuming alcoholic beverages, "Burn this letter!" [12][13] A "Nixon for President Committee" formed that month,[14] and headquarters for the organization opened in Washington D.C. in late May. [33] The Nixon campaign countered this claim stating that Romney's withdrawal was a "TKO"[33] at the hands of Nixon. Prosperity. Two days later, his campaign manager, Gaylord Parkinson, left his position to care for his ailing wife. [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. [65] By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. But I do promise action. Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. [40] At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him. Nixon pressed his advantages. Only 43 percent of voters supported Nixon, hardly a mandate. Observers noted that this move potentially hurt Nixon by straying from his reputation "as a foreign policy expert". "[27] At this time, reports suggested that Nixon would formally announce his bid in February. Marking himself as a champion of the American Dream, he stressed greater unity, invoking the silent majority. "[45], On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. Nixon won 49 out of 50 states, taking all but Massachusetts. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. Richard Nixon respects the rights of the individual, a principle which has made America great. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. "Change We Can Believe In." He spent most of this period on the campaign trail in New Hampshire. He entered every primary and assembled a team of media consultants who helped him create the image of a "New Nixon," more statesmanlike, less combative, more mature and presidential, an effort chronicled in "The Selling of the President 1968" by Joe McGinnis. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. Out of the wreckage of Goldwater's candidacy rose a charismatic conservative star, Ronald Wilson Reagan. Analysts saw the Democrat's split, along with lacking "law and order" at the convention, positioning Nixon well. Publicly, Nixon supported the bombing halt and the negotiations; privately, however, his campaign urged South Vietnam's government to refuse to take part in the talks. During that time, he joined a prestigious law firm in New York City, became financially well off, and argued a case before the U.S. Supreme Court. He did not connect crime to racial rioting, drawing praise from Civil Rights leaders. All individuals are members or supporters of the Republican Party, unless otherwise stated. [116] In 1972, he was reelected by a landslide, the largest to that date. PapasGoodOleDays. [85], In mid-September, Nixon's running mate Spiro Agnew went on the offensive against Humphrey; he referred to the Vice President as being "soft on Communism", along with softness on inflation, and "law and order," comparing him to former British Prime Minister Neville Chamberlain. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. 49 Copy quote. Author and professor Robert Mann discusses the campaign ads that were shown and used in the 1968 presidential election for candidates Richard Nixon and Hubert Humphrey. He won the 1966 gubernatorial race in a landslide and immediately began seeking the presidential nomination. Find your thing. Hurrah! But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. Access your favorite topics in a personalized feed while you're on the go. To the Chinese people. Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. The Vietnam War and the . "Peace, Experience, Prosperity" Richard Nixon's slogan showing his expertise over Kennedy. , "Let Us Have Peace" 1868 presidential campaign slogan of, "Vote as You Shot" 1868 presidential campaign slogan of Ulysses S. Grant, "Peace, Union, and constitutional government." . When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. Even observers speculated as to the President's possible favoring Nixon to Humphrey. "She's With Us" used by Jo Jorgensen's campaign. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. "[88] By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence. Slogans and symbols sum up a candidate's point of view and serve as a rallying cry for supporters. [10] In March he gained the support of the 1964 Republican nominee, Senator Barry Goldwater of Arizona. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. [93] As Democratic vice presidential nominee Edmund Muskie criticized Nixon for his connections to Strom Thurmond, Nixon continued to oppose a possible debate with Humphrey and Wallace, as well as between running mates, on the basis that he did not want to give Wallace more exposure. 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" 4 Copy quote. But before Nixon took office, he closed ranks with Johnson and insisted that South Vietnam take part in the peace talks. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. "[87] Nixon campaigned in San Francisco in front of 10,000 supporters, amidst an array of protests. He is the man who, by the action of this convention, is now Mr. Republican. [61] With his nomination all but assured, Nixon's ad team began preparing for the general election. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. "Hope" 2008 U.S. presidential campaign slogan of Barack Obama during the general election. In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. Description. [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. Kennedy brother-in-law Sargent Shriver, an architect of John F. Kennedy's Peace Corps and Lyndon B. Johnson's War on Poverty, replaced Eagleton, but the damage was already done. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. 2 minutes. In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in 1956. Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. With the advent of mass communications after World War II, slogans became a vital way of distinguishing candidates jostling for attention on the airwaves. He painted his opponent, Democrat George McGovern, as a threat to American values. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him.
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