Yet he surely couldnt have planned or wanted to go amid accusations of being offensively insensitive to the pain millions suffer. Shares in ITV also plunged in the wake of his resignation with almost 200million wiped off the company's value overnight and share prices dropping by 3.8 per cent. . A few months ago, I met a senior ITV figure. Furious Piers, who quit the ITV show in March, spoke out after BBC bosses celebrated the latest numbers. GMB's audience share has doubled from 14 to 28 per cent since Piers and Susanna joined the show, and when speaking to The Sun, Piers said: "We have captured the zeitgeist and mood of the country a lot better than BBC Breakfast. Piers Morgan believes that Good Morning Britain is within touching distance of overtaking rivals BBC Breakfast in the ratings and aims to overhaul them by the end of the year. One tweet read: One of the important questions GMB asked this morning when working from home, is it ok to answer the phone while on the loo top journalism.. But yet you continue to trash her'. Its been a long two months. The former CNN presenters final show in the hot seat was marked by an acrimonious dispute with co-host Alex Beresford over his comments about Meghan Markles interview with Oprah Winfrey. A recent newspaper column announced a warm friendship with Joe Biden, and it seems likely that ITV was expecting that sit-down in time. Susanna Reid returned to Good Morning Britain and looked elegant as ever. Piers Morgan: end of the road for the man who never knew when to stop, Original reporting and incisive analysis, direct from the Guardian every morning, Piers Morgan and Susanna Reid on Good Morning Britain, Princess Diana interviewed by Martin Bashir on Panorama in 1995. But in the end I was asked to apologise for a genuinely held opinion. Or by navigating to the user icon in the top right. Ratings plunged again this week after the controversial broadcaster abruptly threw in the towel following a . Tags . Kate and Prince William 'are keen' for Prince George to have official role in King Charles' coronation - but Royally hard work! Watched it this morning and all the presenters seemed to do for half an hour was talk about themselves! Part of Morgans critique of Johnson is that the prime minister seems capable of getting away with anything, and the presenter may have come to think that this invulnerability was another similarity. Key interviews, major stories, sport, weather and entertainment make it by far the #MostWatched morning show. With viewers soaring and GMB's 'no nonsense' approach to interviews with government ministers since the pandemic began, Piers was naturally crowing about their surge in popularity. Morgan has been the clear star of British televisions coverage of the political handling of the Covid-19 pandemic targeted facts, sarcasm and persistence dramatising the problems in a way Westminster journalists, bound by codes of access and tone, could not match. This means that we may include adverts from us and third parties based on our knowledge of you. And yet the way Morgan has gone was shaped by his tactics and personality as a broadcaster. When Sky was run by Rupert Murdoch (a rare continuous fixture in Morgans contacts), money would have been on him soon surfacing there. READ MORE:Our Yorkshire Farm: Is Amanda Owen leaving Ravenseat Farm? ITV was also said to be interested in the BBC's Victoria Derbyshire as Piers' replacement, according to reports. Meanwhile, viewers in the 16-34 age bracket has also seen a rise, with over 49 per cent tuning into the show from January to May, and averaging a 25.4 per cent share of viewership, an 8.4 per cent increase since 2020. Something went wrong, please try again later. For perspective, on my last day, Kills me to see these dullards crowing again.. The drop in GMB ratings comes after Piers Morgan dramatically left the show following a row over him not believing Meghan Markle suffered with suicidal thoughts. Another incident to contribute to complaints includes medical advice issued out by Dr Hillary Jones earlier this month. A mere 450,000 viewers tuned into the programme, one of the lowest figure in the show's seven-year history, and a far cry from the heyday when Piers was on the panel. "Me and the flying squad detectives we're on to you.". However, naturally, he scoffed at the figure, tweeting: Only 10?. Since sharing his views, many of Piers fans have been quick to tell him to return to GMB. But, watching his outbursts on Monday and Tuesday, it was hard to avoid the feeling that the American actor turned duchess was, at some level, being punished for reversing the order a famous Morgan mate should follow ending the friendship herself, becoming globally famous, giving a huge interview to someone else. A weekly Mail on Sunday diary records encounters with presidents, prime ministers, movie and sports stars, all of whom immediately recognise Piers, and spurt quotes (often about Morgan rather than themselves.) Has she said anything about you since she cut you off? Piers Morgan has vowed to overtake BBC Breakfast in a bitter ratings battle as Good Morning Britain sees their viewer numbers soar. Piers then walked off set after a fierce debate with Alex, in which the weather presenter accused Piers of unfairly 'trashing' Meghan, and branded him 'diabolical'. I slightly fear what the fire might be. Their words proved prescient. But, on March 9, the day Piers decided to quit his role as Monday-Wednesday presenter, the show's viewing figures finally overtook their rival. Helen Whately, the MP for Faversham and Mid Kent, asked Matt Hancock whether they should toast Piers Morgan leaving the ITV show at or after a meeting they had in March 2021. BBC Breakfast has overtaken Good Morning Britain by nearly a million viewers in the ratings war after Piers Morgan s fans switched off. Will El Salvador's new mega-prison turn into a bloodbath? Murdochs planned TV news network, or Andrew Neils GB News, seem the most plausible future homes, though neither should now assume an interview with Morgans best friend, President Biden, who has made comments in support of Meghan. One of his comments included him not believing Meghan was feeling suicidal and struggled with mental health issues. The Northern native faced the difficult task of being Project Manager during week nine of the tough BBC One contest but he failed to . One to hold them to account because they're publicly funded. BBC Breakfast, the UK's most watched Breakfast show on all platforms, has had a record-breaking year on BBC iPlayer in 2020. GeoGrid Rank Tracking (heat mapping) tools. It comes after Piers discussed ITV bosses reaching out to him and asking him whether a return to GMB would be on the cards. The comments below have not been moderated. Meghan Markle, however, is the one that got away. GMB has been competing against BBC Breakfast for years and Dan Walker and Louise Minchin have always been several strides ahead. And, if ITV apparently felt unable to tolerate an unrepentant Morgan at breakfast, it is hard to see how the clash with corporate values could be permitted in peak time, where another network hit is Piers Morgans Life Stories an interview series that is, ironically, heavily influenced by the psychological biographies pioneered by Winfrey. Numbers continued to slide as the week went on, and by the week's end ratings had slipped to just 850,000 viewers. For perspective, on my last day, @GMBs share was 35% and the BBCs was 33%. And so. During todays programme Edwina Currie told Susanna Reid shes not Piers Morgan as if she needed reminding, while EastEnders star Patsy Palmer stormed off after being described as addict to wellness guru. This means that we may include adverts from us and third parties based on our knowledge of you. The star said: Were doing the interview next week, and it will air soon afterwards.. Over the past few months, GMB has seen a steady decline in viewers with only 450,000 tuning in at the start of June. 1.89million people tuned in to see day two of Piers' fiery debates in the wake of Meghan Markle and Prince Harry's Oprah Winfrey interview. During his first day back in the hot seat this week Piers sent word of warning to the thieves who ransacked his home in the South of France over the summer. One explanation for what happened might be called The Johnson Factor. The shows edition on January 20 saw Susanna and Piers probe Home Secretary Priti Patel which attracted criticism from viewers. For perspective, on my last day, @GMBs share was 35% and the BBCs was 33%. , Piers Morgan (@piersmorgan) March 10, 2021. Do you have a story to sell? In the bedroom as we slept. Taking to Twitter, Piers retweeted a post by BBC Breakfast editor Richard Frediani. That programme ended up being Piers' last, as just hours later he announced he'd quit the show. And now it's understood that his rant about the Duchess of Sussex racked up an eye-watering 57,121 Ofcom complaints - making it the most complained about TV moment ever. Interactive map reveals when you may see SNOW. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. 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The anchor had said he didnt believe a word Meghan said during hers and Prince Harrys bombshell chat with Oprah Winfrey. Going into detail about the raid, Piers continued: "Other than that it [ the holiday ] was fine and then I got burgled on my last night. https://t.co/83ccCUZp7j, Piers Morgan (@piersmorgan) May 15, 2021. Get our latest storiesin the feed of your favorite networks. This New App Lets You Talk to Porter; Yowza! On Monday March 15, BBC Breakfast reached an audience of 2.11 million during its peak at 8.15am. The following day, March 9, an average of 1.29 million viewers saw Piers storm off GMB after clashing with Alex Beresford about the Meghan and Harry interview following its broadcast on UK screens. We are no longer accepting comments on this article. On Monday March 15, BBC Breakfast reached an audience of 2.11 million during its peak at 8.15am while Good Morning Britain, which saw Ben Shephard fill in for Piers, mustered a climax of 1.24million at 7.30am. You injected so much life and energy into the morning and you are desperately missed. I don't think she has. The 56-year-old said it occurred after a recording of Top Of The Pops. An Ofcom spokesperson said: "We have launched an investigation into Monday's episode of Good Morning Britain under our harm and offence rules.". His heated clash with former New York mayor and friend of Donald Trump Rudy Giuliani picked up 271 complaints alone making it the most complained about segment to date. Please don't get fired mate!". 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The pair became embroiled in a Twitter spat about mental health. Departure:It comes after Piers claimed ITV bosses had been in touch asking him to return to the show, after he sensationally quit following his comments about Meghan Markle. 2023 Deadline Hollywood, LLC. Diseo y fabricacin de reactores y equipo cientfico y de laboratorio Saturday, 4th March 2023See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. Last week Piers claimed ITV bosses had been in touch asking him to return to GMB, telling The Sun he believes he could 'take the ratings back to where he left them'. Viewers from all corners of the world tune in to the show to have a glimpse of what is happening around the world. By Roxy Simons and Laura Fox For Mailonline, Published: 12:08 GMT, 23 June 2021 | Updated: 14:12 GMT, 23 June 2021. Taking to social media, Piers, 55, couldn't hide his glee after sharing the latest viewing for the two shows. He added: 'I thus became the latest ''victim'' of the cancel culture that is permeating our country, every minute, of every hour, of everyday. So, presumably, the plan, as with Johnson and Trump and others, was a public friendship, a few insider paragraphs for his column, an exclusive interview for ITV, and then a public renunciation of their friendship, which might, indeed, have come this week, after Megans criticism of the monarchy. (To all my haters, whatever.). Its their problem to work out. PIERS MORGAN TELLS MATT HANCOCK 'YOU WERE SHAMED INTO FREE SCHOOL MEALS' IN TENSE ROW, Piers Morgan has vowed that GMB wil overtake BBC Breakfast in the ratings, Dan Walker and Louise Minchin on BBC Breakfast. Viewership for the ITV breakfast show reached an average of 620,000 on Tuesday June 22, with 22.7 per cent viewership over the past month. 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